Senior Product Manager

Responsibility
- Develop high-quality content for social media, websites, blogs, and email campaigns.
- Create engaging visuals, videos, and copy aligned with brand voice.
- Plan and manage a content calendar.
- Stay updated with content trends and platform updates.
- Create and manage paid advertising campaigns (e.g., social media ads, Google Ads)
- Monitor campaign performance and optimize for ROI.
- Conduct audience research and competitor analysis.
- Manage advertising budgets effectively.
- Track KPIs (engagement, conversions, reach, CTR, etc.)
- Prepare performance reports and insights.
- Adjust strategies based on data analysis.
- Event Management

- Bachelor’s degree in Marketing, Communications, or related field.
- Experience with tools like Canva, Adobe Suite, CapCut, Google Analytics.
- Social media management experience.
- Proven experience in content creation and digital advertising.
- Strong copywriting and storytelling skills.
- Experience with advertising platforms (Meta Ads, Google Ads, TikTok Ads, etc.)
- Basic graphic design and/or video editing skills.
- Knowledge of SEO and digital marketing strategies.
- Analytical mindset with understanding of performance metrics.
- Good command in written and spoken English with strong copywriting and communication skills.