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Responsibilities:

Project Planning and Strategy:
Develop comprehensive project plans for digital marketing campaigns and branding initiatives, outlining tasks, timelines, and resources.
Collaborate with clients and internal teams to define project goals, brand objectives, and key performance indicators (KPIs). Or Objective Key Result (OKR)

Client Communication and Relationship Management:
Serve as the main point of contact between the agency and clients, ensuring clear communication and understanding of client expectations for both digital marketing and branding projects.
Build and maintain strong client relationships, addressing feedback and concerns promptly.

Team Coordination and Collaboration:
Coordinate cross-functional teams, including digital marketers, content creators, designers, and branding specialists.
Foster collaboration and communication among team members to ensure alignment with project objectives in both digital marketing and branding efforts.

Digital Campaign Execution:
Oversee the execution of integrated digital marketing campaigns, ensuring they align with client brand guidelines and goals.
Monitor campaign performance, analyze data, and provide insights for optimization.

Branding Strategy and Implementation:
Work closely with branding specialists to develop and implement brand strategies that align with clients' objectives.
Ensure consistency in branding elements across various channels and platforms.

Budget and Resource Management:
Manage project budgets for both digital marketing and branding initiatives, allocating resources efficiently.
Identify opportunities for cost savings and ensure projects are delivered within financial constraints.

Analytics and Reporting:
Utilize analytics tools to track and measure the success of digital marketing campaigns and branding efforts.
Prepare and present regular reports to clients on campaign performance, brand growth, and ROI.

Quality Assurance:
Ensure the quality of deliverables, including digital assets, ad creatives, and branding materials.
Conduct thorough reviews and testing to identify and address any issues.

SEO and SEM Oversight:
Work with SEO and SEM specialists to optimize digital content for search engines, ensuring alignment with brand messaging.
Stay informed about industry trends and updates related to both digital marketing and branding.

Timeline Management:
Monitor project timelines and milestones for both digital marketing and branding projects, adjusting as necessary to ensure timely delivery.
Anticipate and address potential delays or roadblocks in either area.

Educational Background:
Bachelor's degree in marketing, digital marketing, business, or a related field.

Experience:
Proven experience as a Project Manager in a digital marketing agency.
Familiarity with various digital marketing channels, including social media, email marketing, SEO, and PPC.

Communication Skills:
Excellent verbal and written communication skills.
Ability to convey complex digital marketing concepts to clients and team members.

Analytical Skills:
Strong analytical and data interpretation skills.
Ability to make data-driven decisions and recommendations.

Technology Proficiency:
Proficient in project management tools, digital marketing platforms, and analytics tools.
Familiarity with advertising platforms such as Google Ads and Facebook Ads.

Adaptability:
Ability to adapt to evolving digital marketing trends and technologies.
Stay informed about industry best practices and emerging tools.