Job Summary
As Creative Content & Copy Writer Specialist will be responsible for our X8 brand and product lead-generation communications strategy and execution. And help promote our digital products with high quality engaging content and social media presence in English & Thai aligned with our brand & messaging guidelines, market positioning, commercial goals, tailored to our target audience.
Should be a communications and storyteller leader and enjoy both strategic content design as well as daily multichannel communications in social media, posts, events and more, please apply and join our team. This position is based in Bangkok, as a part of our regional digital and brand marketing team.
Essential Duties & Responsibilities:
-Understand our client segments and needs, as well as X8’ Unique Selling Proposition vs. these needs. Define our client segments and personas.
-Design communication materials (posts, articles, videos), meeting standards of professionalism, enhancing trust and value for our prospects and clients
-Coordinate communication plans including budget, monitoring and evaluation; implement plans to maximize lead-generation, brand penetration and user-engagement
-Be active, on a daily basis, in social media, promoting X8’, our story, brand and offering, in order to grow our followers, while generating high-engagement and user-satisfaction; own social media KPIs and demonstrate growth to enhance our brand and return on investment
Be comfortable communicating with Thai and English channels such as: Facebook, Instagram, LinkedIn, Twitter, TikTok, as well as our own websites, blogs, newsletters, and events; be able to write and edit high-quality content, inspire users, and enhance our social and client-based communities
-Work with our Marketing leadership to design & execute periodical marketing communication campaigns based on our content calendar (newsletters, social media, blogs etc.) to the various audiences and segments
-Lead success-cases content: collect success stories from our teams; validate format requirements, post and share on our website and social channels
-Manage website content and collaborate with our website development team on website developments and upgrades
-Track content and communications performance; own KPIs to ensure continuous growth
-Collaborate with Account Management and Business Development teams in aligning sales and client presentations around our values, unique --selling propositions, products, calls for action and terms
-Other duties as assigned.